YouTube Metrics that Matter: How To Get More Views

okay back to content title thumbnail video closed captioning and description okay small tweaks what are the small tweaks let’s get into it we want to follow the viewer the viewer is our most important data point the more that we understand who the viewer is or who they can be will make the biggest difference in our audience development growth for our channel for the visibility of our videos so you want to follow the viewer because I’m here to tell you that the AI is so obsessed with the viewer and what the viewer will do next then when you can get in that head or you have strategies of how to help the AI learn what to see next and to be able to follow the viewer you’re able to succeed now like I said I was really excited about the the funnel that YouTube like seriously it was a game changer for me because we were only hypothetically estimating what the impression race is so I want to talk to you what about it what an impression is when you when you see a video and it’s and it’s basically seen on a screen for at least one second that is an impression now keep in mind I want you to keep in mind that it’s only coming from the app it’s not coming from external sources or it’s not even coming from YouTube notifications okay so it’s only in app so it could be in the your subscription feed it could be on the home page it could be on trending wherever that video shows up that is an impression now it’s really important to understand when the video shows up and no one clicks on it that’s a very bad thing so we want to look at the next metric which is this percentage right here everyone looks over for through it and don’t really understand this but this is the number that is the golden number for you to really look at this is the percentage of how much YouTube actually loves your content and when I say YouTube loves your content it’s actually the viewers that love your content because the more that the viewer loves your content the more that YouTube’s actually going to recommend it out there and so that percentage right there is the number one thing that I really focus and care about is how can we get that to be higher how can we make that percentage higher what can we do what strategies can we take what small little tweaks on the channel on our playlist strategy our content strategy that we can make this happen it all comes back down to really having a desire to increase suggestions through your videos now I know that there are channels out there that get a lot of views that you’re a resource channel and it’s one help people type in how to do things and you’re helping them but I’m here to tell you that YouTube will also promote you and it should be your number one traffic source for your channel if you want to see massive growth suggested traffic should be your number one and browse features should be number two okay that means YouTube really really likes you now when that happens we’re looking at this and we want to increase it we want to make sure to explodes we want to get it as high as we possibly can how would we do it step one this is how you do it make clickable titles now I was just talking with a content creator yesterday here that you guys don’t even know he’s here almost ten million subscribers hundreds of millions of views a month and I I asked them about his titling because honestly his titles are so clickable every time I see his thumbnails and titles I just need to watch the video and it’s that good and I asked how much time and he’s like I spend a lot of time on my titling a lot of time and I would say whatever you’re doing spend 3x more time on your title research now when we do ad campaigns when we were doing squatty potty we were test we were split testing we want a data we wanted to know what would convert the highest we we actually spent money on ads just to see what the witch title was the most effective we do it still today if we have a big campaign we have a big video going out throw like 20 bucks behind it and you can figure out what’s gonna convert higher but we want to understand what will work step to make thumbnails safe have you ever heard that before make thumbnails safe sorry why where’s my wife I’m so sorry alright here is a thumbnail I pulled off the Internet’s and please don’t look at my history Carolyn Wow awkward conversations at the house okay okay we have a thumbnail is this thumbnail safe well let’s find out how do we find out cloud vision it’s a part of the Google brain and it’s it’s open to everyone who really uses it I don’t know I I know you’re gonna use it after this presentation and let me tell you why this brain is super smart so we could actually upload an image and it could say hey this person is really happy or they’re they’re they’re sorrowful there’s anger they’re surprised they’re exposed you know they have headwear on you can really get to the depth now notice this it’s just basically a woman in a bikini where you know holding a hamburger right and hardly anything else and she’s very happy okay next this is the tagging that’s going along with that that image they’re already tagging it so look swimwear fashion model summer undergarments girl lingerie model spring break and the list goes on and on and on next this is this is the one that should literally scare everyone here is the web in trees it already pulls up who the person is who the model is hamburger American cuisines United States of America Carl’s jr.

there was no Carl’s jr. anything there whoa okay now here’s what’s better we go down it keeps on going Hardy is because Carl’s jr. and Hardee’s it depends what state you’re in we love Carl’s juniors but you know it goes into Sports Illustrated then it goes actually Paige matches now this right here I I truly believe that there is false positives on a lot of videos because what I’m going to show you next okay which is pages with matched images SafeSearch this is what everyone should click on right here because what what what CeeLo was saying about swearing Google Google visions telling you about safe search check this out look where it’s at racy very likely what happens when it’s racy and very likely I’m here to tell you restricted mode okay there’s a lot of youtubers right now that have reached out to me first part of June and it’s really hitting quite a bit and they can’t figure out why they’re there channels just tanking you need to find out which videos are restricted because you have a restricted problem because you have images that are being flagged by YouTube and it’s stopping your growth is stopping your suggestions because as soon as something’s restricted it doesn’t get any views guys it’s like like you have to be logged in they have to say okay you know we can see that type of content and that’s a very small number of people actually getting views from there okay – Okay, back to content.

Title, thumbnail, video, close captioning, and description. Okay small tweaks, what are the small tweaks? Let’s get into it. We want to follow the viewer, the viewer is are most important data point.

The more that we understand who the viewer is or who they can be will make the biggest difference in our audience development growth for our channel, for the visibility of our videos. So you want to follow the viewer because I am here to tell you that the AI is so obsessed with the viewer, and what the viewer will do next.

Then when you can get in that head or you have a strategies of how to help the AI learn what to see next and to be able to follow the viewer you are able to succeed. Now like I said, I was really excited about the funnel that YouTube, like seriously it was a game changer for me, because we were only hypothetically estimating what the impression rates is.

So I want to talk to you about what an impression is. When you see a video and it’s basically seen on a screen for at least one second, that is an impression. Now keep in mind, I want you to keep in mind, that it’s only coming from the app, it’s not coming from external sources or it’s not even coming from YouTube notifications.

Okay, so it’s only in app. So it could be in your subscription feed, it could be on the home page, it could be on trending. Wherever that video shoes up, that is an impression. Now it’s really important to understand when the video shows up and no one clicks on it, that’s a very bad thing.

So we want to look at the next metric, which is this percentage right here. Everyone looks over through it, and don’t really understand this but this is the number that is the golden number for you to really look at.

This the percentage of how much YouTube actually loves your content. And when I say YouTube loves your content, it’s actually the viewers that love your content. Because the more that the viewer loves your content the more that YouTube is actually gonna recommend it out there.

And so that percentage right there is the number one thing that I really focus and care about, is how can we get that to be higher. How can we make that percentage higher? What can we do? What strategies can we take? What small little tweaks on the channel, on our playlist strategy, our content strategy, that we can make this happen? It all comes back down to really having a desire to increase suggestions through your videos.

Now I know there are channels out there that get a lot of views, that you’re recourse channel and it’s how people type in how to do things and you’re helping them, but I am here to tell you that YouTube will also promote you and it should be you’re number one traffic source for you’re channel.

If you want to see massive growth, suggested traffic should be you’re number one. And browse features should be number two. Okay, that means YouTube really really likes you. Now when that happens we’re looking at this and we want to increase it, we want to make sure it explodes, we want to get it as high as we possibly can.

How do we do it? Step one, this is how you do it. Make clickable titles. Now I was talking with a content creator yesterday here, that you guys don’t even know he’s here, at almost ten million subscribers, hundreds of millions of views a month, and I asked him about his titling because honestly his titles are so clickable, that every time I see his thumbnails and titles I just need to watch the video.

And it’s that good and I asked how much time and he’s like, “I spend a lot of time on my titling, “A lot of time.” And I would say whatever you’re doing spend three x more time on your title research.

Now when we do add campaigns, when we were doing squatty potty. We were testing, we were split testing. We wanted data, we wanted to know what would convert the highest. We actually spent money on adds just to see which title was the most effective.

We do it still today. If we have a big Campaign, we have a big video going out, throw like twenty bucks behind it and you can figure out what’s gonna convert higher. But we wanna understand what will work.

Step two, make thumbnails safe. Have you ever heard that before? Make thumbnails safe. Sorry, what where’s my wife? I’m so sorry. Alright, here is a thumbnail I pulled off the internets, and please don’t look at my history, Carolyn.

Wow, awkward conversations at the house. Okay, okay we have a thumbnail, is this thumbnail safe? Well let’s find out. How do we find out? Cloud vision. It’s part of the Google brain, and it’s open to everyone.

Who really uses it? I don’t know. I know you’re gonna use it after this presentation. And let me tell you why. This brain is super smart. So we could actually upload an image and it could say, hey this person is really happy, or they’re sorrowful, there’s anger, there’s surprise, they’re exposed, they have head wear on, you can really get to the depth.

Now notice this is just basically a woman in a bikini where, you know, holding a hamburger, right. And hardly anything else, and she is very happy. Okay next, this is the tagging that’s going along with that image.

They’re already tagging it. So look swimwear, fashion models, summer, undergarments, girl, lingerie, model, spring break, and the list goes on and on and on. Next, this is the one that should literally scare everyone here is the web entries, it already pulls up who the person is, who the model is.

Hamburger, American cuisine, United States of America, Carl’s Jr. There is no Carl’s Jr. anything there. Wow okay, here’s what is better we go down it keeps on going, Hardee’s because Carl’s Jr.

and Hardee’s it depends what state you’re in. We love Carl’s Jr., but ya know. it goes into Sports Illustrated, then it goes actually page matches now this right here I truly believe that there is false positives on a lot of videos because of what I’m gonna show you next.

Okay, which is pages with matched images. Safe Search, this is what everyone should click on right here, because what Celo was saying about swearing, Google Vision’s telling you about safe search.

Check this out, look where it’s at racy, very likely. What happens when it’s racy and very likely? I’m here to tell you, restricted boat. Okay, there is a lot YouTubers right now that have reached out to me first part of June.

And it’s really hitting quite a bite, and they can’t figure out why their channels just tanking. You need to find out which videos are restricted, ’cause you have a restricted problem. Because you have images that are being flagged by YouTube and it’s stopping you’re growth, it’s stopping you’re suggestions.

Because as soon as something is restricted, it doesn’t get any views guys. It’s just like you have to be logged in, they have to say okay we can see that type of content and that’s a very small number of people actually getting views from there.